The new WellBeing WILD magazine made a statement last month by launching with 'Anxiety' as the lead cover story, in a media product designed for Millennial Women.
Wellbeing WIld Editor Kate Duncan said putting mental health on the cover was a no-brainer.
“We want Wellbeing WILD to be the millennial woman’s journal for positive living," Ms Duncan said.
"We can’t offer that unless we tackle the tricky stuff like mental health."
The magazine is for those women going against the grain, swimming upstream, standing boldly in the arena, asking the hard questions and doing the prickly work on themselves and the way they create their lives.
The first edition of WellBeing WILD was refreshingly pragmatic, offering articles as diverse as “how to make friends in adulthood” to “workplace performance” and “dealing with anxiety”.
The first edition of the publication also included an anxiety-anchoring tool.
“Our readers occupy friendship groups where mental health issues are managed and discussed. We want to do our bit in normalising that experience by placing these topics alongside fashion and lifestyle content,” Ms Duncan said.
“We also want to frame these discussions within the overall conversation of creating a positive life and being a better version of yourself. Magazines are good at this.
"Here at WellBeing WILD we say life is full of seasons. Sometimes, a season of struggle can linger a little longer than you might like," she said.
The new platform offers the flame of inspiration Millennial Women need to feel more connected, intentional and lead a happy life.
The magazine is the latest in a group of publications that look and feel arty, edgy and modern.
To purchase a copy of Wellbeing Wild visit your local newsagent, Coles store or online.