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An Aussie-designed Personal Trolley Could Revolutionise The Way We Shop


The Shoppa Cart

An innovative Australian design is set to revolutionise the way we shop and offer a sustainable alternative to the millions of shopping bags which Aussie's consumers still use each year.


The Shoppa Cart is a personal shopping trolley which consumers are able to effortlessly load to and from their car boot, providing a seamless supermarket to pantry experience without the need for plastic bags.


The personal trolley has a life span of at least ten years and is expected to retail for around $149 making it a cost-effective investment in saving the planet. It fits easily into the boot of most cars with smart retractable legs and ingenious elastic straps protect vehicle interiors and exteriors.


Made from recycled milk bottles and weighing only 12kg, the environmentally friendly Shoppa Cart could solve the headache of abandoned shopping trolleys which are costing the retail industry an estimated $50 million a year. 


Shoppa Cart started as a light bulb moment for Perth woman who never quite got the hang of taking her reusable shopping bags to her twice-weekly grocery shop.


Jeanne O’Donnell from Perth in Western Australia felt continually frustrated at leaving her bags at home and conscious of the detrimental impact plastic has on the environment, she thought, “why can’t people just have their own personal shopping trolley and then they wouldn’t need bags.”


Jeanne took her idea to industrial designer, Edward Khoury at Form Designs, who has created some of the country’s most innovative products including the Aquarius Shark Barrier, Licetec Lice Comb, Cyclevision Bike Helmet, Blazaball, and the Fly6 Bicycle Camera.


Together they spent a year designing, testing and refining the trolley, using state-of-the-art 3D printing to create fully functioning prototypes.


According to Edward, Jeanne’s insights combined with clever design elements led to a final product delivers an easy to use trolley.


Edward Khoury at Form Designs said shopping is all about the experience and we’ve included features such as a coffee cup holder, a secure space to keep your purse and keys and a mobile phone mount which allows you to refer to your smart phone for a shopping list or recipes.


“The phone mount also lends itself perfectly to the new smart technology which is currently being trialled by supermarkets,” he said.


Not surprisingly, Jeanne has been the first to road-test the Shoppa Cart and she's amazed at its functionality and the ease of sliding in and out of the car boot.


“It’s lightweight, stylish and really easy to navigate which is a departure from the supermarket and store trolleys which seem to have a mind of their own when it comes to direction.


“There’s plenty of room to accommodate a family shop and I love the idea of being able to take it to a shopping centre and go from retailer to retailer too,” she said.


Edward said initial feedback on the trolley has been overwhelming.


“While we plan to launch in Australia, we can see Shoppa Cart having a global market, so we have decided to give people a chance to get onboard for our initial manufacturing run through a Kickstarter Campaign,” he said.


“This is the chance for environmentally-conscious shoppers to be the first to own the future of shopping.”


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