It's estimated there will be more plastic than fish in the ocean by 2050 and global annual consumption of plastic containers is set to top half a trillion by 2021.
You may ask why when recycling of plastic bottles through Container Refund Scheme's is capturing millions, and trendy companies are recycling containers into T-shirts, shoes and other polyester items.
It's because a report from Euromonitor International stated that globally we humans are purchasing a million plastic bottles every single minute.
That works out to be 20 000 bottles a second! Almost half a trillion bottles a year!
Don't you think it's time to invest in a water filter at home and a stainless steel water bottle for outings?
The amount of consumption far outstrips recycling efforts, and it seems a surge in usage reveals people think it's alright to continue to purchase them.
In 2016 more than 480 billion plastic drinking bottles were sold throughout the world yet by 2021 this is expected to increase to 583.3 billion according to Euromonitor International's estimates.
Most soft drink and water bottles are made from Polyethylene (PET) which is highly recyclable, however and that's a big however, the efforts to collect and recycle the bottles are failing to keep up with human consumption.
Where does all this plastic end up? Only 7% is recycled so the rest end up in landfill and our oceans.
Experts warn that humans who eat seafood are ingesting tiny plastic particles
Nearly 18 tonne of marine plastic pollution was located on an uninhabited coral toll in the South Pacific ocean two years ago, now imagine the threat to the marine environment today.
How can you help avert this crisis? And if you negate the use of plastic containers completely, you're actions could impact others, causing a domino effect.
It's important to make known the catastrophe that lies ahead of us and give it the prominence it deserves. If you feel inclined please share this article on social media platforms to help inform readers of the threats to our environment, planet and species.